A very interesting read, and positive news for the industry. Document goes into to detail on burgeoning digital advertising mediums, as well as the shift (about time) in the traditional advertising mindset, and the adoption of new content delivery channels (ie. Social Networking, UGC, and Mobile content).

Came across this whilst read Simon Andrews’ digital advertising blog, which is a highly recommended read.

The use of the phrase ‘Now Media’ was just a bonus.