Telco’s push into the social ad-space?

These telcos are fighting for space courtesy of Yahoo acquiring bebo.com. With Telsta/Foxtel, Vodafone and Virgin Broadband all pitching similar products, they may as well fight it out socially on golden child, bebo.com.

 

In the random pool of island ads on bebo’s homepage - which telco will win this positional marketing strategy?

 

Are the teenage demographic really thinking of signing up to these offerings?


Posted on 03.28.08 to advertising, digital, research.


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