How blogs are changing the face of PR - iMedia
“If marketers want to sucess in this Web 2.0 world, they need to follow their audiences, not the technologies, says Steve Rubel…”

To Tweet or not to Tweet? - Clickz
“Now that Twitter has entered the mainstream, let’s examine what smart marketers should do about it.  Let’s first look at the bigger picture and ask ourselves as marketers, “To tweet or not to tweet?”

9 Steps to a successful site redesign - iMedia
“Your website is the window to your company. The internet is becoming the most accessed form of media, and websites have become the most essential marketing tool for businesses…”

Will the iPhone 3.0 fuel a second gold rush? - New York Times
“The iPhone has been a golden ticket for some developers who have cashed in on the platform with popular applications.   But the chances of hitting the iLotto have grown increasingly slim…”

5 Things agencies want from their clients - iMedia
“Now that “digital has arrived” it’s important that agencies and clients reconsider the ways that we interact with one another. Just a few years ago, digital didn’t get much respect from either the full service agency world or most client companies…”