Dive into the archives.


  • NOW/reading - 24/08/09

    Some digital tidbits doing the rounds at NOW/media:

    “Online ad engagment 25 times higher than click rate” - Digital Media
    “Social networking creates new digital divide” - Smart Company
    “For display ads, smaller is better?” - MediaWeek.com
    “Social media engagement proven to improve the bottom line” - Digital Media
    “Sensis e-Business Report August 2009” - Sensis

  • Google launches own stimulus package

    Today Google Australia announced they are launching their own stimulus package, offering small to medium businesses free search marketing by way of a $75 credit:
     
    We’re giving Australian businesses the opportunity to get $75 of free advertising on Google sites. In these challenging times, advertising on Google sites gives you a cost effective and measurable way [...]

  • Pomegranate - the ultimate all in one device ;)

    Great tongue-firmly-in-cheek campaign site, supposedly introducing the next ‘ultimate-does-it-all’ phone to surpass the iphone.  Explore the features of this wonderful device (”mmmm, Columbian”), then click through to the section on Nova Scotia, Canada ‘the place that has everything’.