Dive into the archives.


  • NOW/reading - 24/08/09

    Some digital tidbits doing the rounds at NOW/media:

    “Online ad engagment 25 times higher than click rate” - Digital Media
    “Social networking creates new digital divide” - Smart Company
    “For display ads, smaller is better?” - MediaWeek.com
    “Social media engagement proven to improve the bottom line” - Digital Media
    “Sensis e-Business Report August 2009” - Sensis

  • Interesting article #1

    Industry trends in the downturn: A snapshot from McKinsey
    “In times of great uncertainty, an understanding of long-term industry trends can help executives plot robust strategies. This roundup highlights structural issues likely to influence the future performance of four industries: steel, technology, chemicals, and consumer goods.”  -  Read article (registration required)

    Interesting article, and from a user-interface [...]

  • The business of Facebook applications

    Interesting video presentation and article on the current state of play in the social media industry.  The (relatively unbiased) presentation may be a little dry, but bear with it, as there is some very useful information discussed.
     Mashraqi.com

  • Convergence & The Digital Agency

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    Simple, straight to the point slide show from David Armano (Adaptive Path) regarding the continuing movement towards media convergence and what part the digital agency will need to play.

research

This is the archive for research.