Dive into the archives.
- THE END OF ADVERTISING (as we know it)
A very interesting read, and positive news for the industry. Document goes into to detail on burgeoning digital advertising mediums, as well as the shift (about time) in the traditional advertising mindset, and the adoption of new content delivery channels (ie. Social Networking, UGC, and Mobile content).
Came across this whilst read Simon Andrews’ digital advertising [...]
- McKinsey User Generated Content article
Interesting article by McKinsey quarterly on the corporate benefits of User Generated Content, for those interested.
