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We are pleased to announce that award-winning winemakers since 1877, McWilliam’s Wines Group have engaged NOW/media to fully redevelop their digital communication channels.
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Nova FM (with the help of NOW/media) launch their first rich media display advertising on the Nova network as a promotion for Tennis Australia.
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Some digital tidbits doing the rounds at NOW/media:
- “Online ad engagment 25 times higher than click rate” - Digital Media
- “Social networking creates new digital divide” - Smart Company
- “For display ads, smaller is better?” - MediaWeek.com
- “Social media engagement proven to improve the bottom line” - Digital Media
- “Sensis e-Business Report August 2009” - Sensis
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First release for BlueScope Steel, Light Weight Construction promotional minisite in partnership with HIA.
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Courtesy of Russel from Advertising Associates
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Excellent presentation on utilising social media by digital strategist, Mark Pollard (McCann - Sydney)
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NOW/media is proud to announce that it has become the first Australian partner for SilverStripe CMS.
“The SilverStripe CMS is a flexible open source Content Management System that gives everyone involved in a web project the tools they need to do their jobs.” For more information, goto:
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Stay tuned for progressive updates to the site as the federal budget 2009 is released on Tuesday evening.
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Today Google Australia announced they are launching their own stimulus package, offering small to medium businesses free search marketing by way of a $75 credit:
We’re giving Australian businesses the opportunity to get $75 of free advertising on Google sites. In these challenging times, advertising on Google sites gives you a cost effective and measurable way of reaching prospective customers at the exact moment when they’re searching online for your products or services.
Google being the good guy, or slowly corner all aspects of the market? Seems to be a frequently asked question..
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How blogs are changing the face of PR - iMedia
“If marketers want to sucess in this Web 2.0 world, they need to follow their audiences, not the technologies, says Steve Rubel…”To Tweet or not to Tweet? - Clickz
“Now that Twitter has entered the mainstream, let’s examine what smart marketers should do about it. Let’s first look at the bigger picture and ask ourselves as marketers, “To tweet or not to tweet?”9 Steps to a successful site redesign - iMedia
“Your website is the window to your company. The internet is becoming the most accessed form of media, and websites have become the most essential marketing tool for businesses…”Will the iPhone 3.0 fuel a second gold rush? - New York Times
“The iPhone has been a golden ticket for some developers who have cashed in on the platform with popular applications. But the chances of hitting the iLotto have grown increasingly slim…”5 Things agencies want from their clients - iMedia
“Now that “digital has arrived” it’s important that agencies and clients reconsider the ways that we interact with one another. Just a few years ago, digital didn’t get much respect from either the full service agency world or most client companies…”
